Partnership proposal

Prepared for FetTech, LLC  ·  ReyaGel

One team to get ReyaGel ahead of the growth.

One monthly retainer that runs your CRM, your newsletter, your outreach, and your site, month after month. Plus a short list of bigger projects we scope and price on their own, so nothing gets buried or guessed at.

Prepared by Dimple Thakkar, SYNHERGY, for Juliet Hahn and Danielle Fette.

CONFIDENTIAL

This proposal is prepared solely for FetTech, LLC, and is intended only for its named recipients. Its contents, including our strategy, structure, presentation format, and pricing, are the proprietary intellectual property of SYNHERGY. It may not be shared, forwarded, copied, or shown to any third party, and specifically not to other agencies or competitors, without our written permission. By reviewing it, you agree to keep it confidential.

01

Who you are working with

SYNHERGY is a multiple award winning, full service marketing and technology agency, 18 years in. CRM and automation, web, SEO, outreach, and creative all live under one roof, so you are not hunting a new vendor for every task.

Relevant proof

We have run compliant marketing for regulated medical work, including HIPAA compliant patient recruitment for a metastatic breast cancer study at USC, where we reached more qualified patients in months than the researcher had in years. We also build and run Apollo outreach engines, including a full sponsor pipeline for a nonprofit heading into the 2028 Olympics. We know how to find the right people and stay on the right side of the rules doing it.

02

Where you are now

Growth is coming in organically, through word of mouth and a few big doctors starting to talk. That is the good news, and also the strain. Right now submissions come through Squarespace, get entered into HubSpot by hand, and every newsletter goes out one email at a time, with notes tracked across inboxes. It works, but it will not scale, and you can feel yourself starting to play catch up.

You told us you would rather lean on one partner across your systems, your site, and your creative than chase a new vendor for every piece. That is exactly how we work. This proposal turns all of it into one monthly partnership, so nothing sits in a stop and requote loop.

03

Your monthly partnership

One package that covers the work you actually need running every month. The bigger one time projects are handled separately, so your retainer stays focused and predictable.

The ReyaGel Retainer
Your systems, your outreach, and your site, run for you, month after month.
$4,000 / month
3 month minimum, then month to month with 30 days notice.
CRM SETUP AND MANAGEMENT
  • Move you onto the right system. We recommend Apollo for its contact database and automation, and handle the full transition from HubSpot.
  • Migrate your existing contacts and all their information across cleanly.
  • Build a custom pipeline that fits how your team actually tracks patients and providers.
  • Ongoing management once it is live, so it keeps running without you babysitting it.
FINDING WHO TO REACH, AND TEACHING YOU TO DO IT
  • We identify the right people to reach out to, the surgeons, wound care nurses, nurse managers, and office managers who actually decide, and build targeted lists of them.
  • We pull their verified contact details, work emails and direct phone numbers, so your team is reaching real inboxes, not guessing.
  • We work in tandem with Juliet on this, finding the leads alongside her, and we train her to do it herself too. With a few clicks she can pull a fresh list of leads for any specialty or region, with their emails and phone numbers, whenever she wants them.
  • Outreach across every channel, not just email. Phone, text, and LinkedIn are all part of how we connect with prospects.
OUTREACH STRATEGY, BACKED BY RESEARCH
  • We research what actually works for outreach in your industry, then design your sequences around it: how many touches, over what period, and in what order.
  • We write ready to send email templates for each step, built to sound like you. Your team can send them as they are, or use them as a starting point and personalize from there, whichever the moment calls for.
  • As you grow, these templates let you keep that personal feel without writing every message from scratch, so your outreach can scale with you instead of slowing you down.
  • We set the cadence across channels: when each message sends, when a LinkedIn or text touch fits, and when the moment is right for your team to pick up the phone.
  • We build the sequences in Apollo, connect and warm up your inboxes so your sending stays healthy, and keep the lists fresh.
  • We set up and train your team, so Juliet, Shai, and the rest are confident running it day to day.
NEWSLETTER, FIXED
  • End the manual, one at a time sending. Submissions flow in on their own and your newsletter goes out from one place.
  • If your current setup is the problem, we move you to a platform that actually works for how you send.
WEBSITE UPKEEP
  • Ongoing basic updates: swapping copy, images, sections, and links, and keeping the site current.
  • Anything more involved, new page templates, custom code, integrations, or new functionality, is scoped separately so it never quietly eats your hours.
SEO
  • On page optimization to keep the site healthy and found.
  • 2 blog posts each month, written to rank on Google and to be cited in AI search results.
WORKING TOGETHER
  • 1 to 2 calls each month, plus a shared point of contact for the day to day.

Includes up to 20 hours of work each month. Hours do not roll over. If a month is tracking beyond 20, we tell you before we continue, and additional hours run at $200 per hour with your approval first.

04

Add ons

These are handled separately from your core retainer, each with its own meeting and a written scope before we lock a final number. Most are one time builds with a flat fee. The figures below are honest starting points, not the ceiling, and every one needs its own conversation first.

Full website revamp Starts at $9,000

One time flat fee, scoped and confirmed in our first project meeting. Typically paid in three installments across the build.

  • A complete redesign of reyagel.com, on brand, with your black and white packaging identity carried through.
  • Dani's imagery integrated throughout, plus custom graphics and data visuals, static and animated, where movement helps people actually understand the science.
  • Copy and messaging refined across the site.
  • SEO structure built in from the start, so the site is set up to rank rather than retrofitted later.
  • Fully responsive, tested on desktop, tablet, and mobile.

Timeline: scoped to complete within 3 months of kickoff. Final timing depends on how quickly we receive content, imagery, and feedback from your side.

FetTech timeline video
One time flat fee, starts at $5,000
The evolution of FetTech, from the founding through XCelliStem and ReyaGel. Length, style, voiceover, and whether it is animated or filmed all change the final number, so we scope it with you in a short creative brief first.
Provider ordering application
One time flat fee, to be determined
A smoother path for providers to apply, get their NPI verified, and place orders. We need to review your current workflow before we can give even a starting number, so this one is priced after a technical review.
Social media management
Optional monthly add on, to be determined
Right now your growth comes through word of mouth and social. When you are ready to actively drive it, we run your content and channels for you. Priced to your goals and posting cadence, so we scope it once we know what you want it to do.

You choose the sequence.

None of these are required to start. We handle each as its own project, with a dedicated meeting and a written scope of work before we lock a price, so you always know exactly what you are getting and paying for.

Most clients start with the retainer alone, let the CRM and newsletter relief land first, then begin the website build once the rhythm is set. We are happy to pace it however works for your budget and calendar.

05

The first 60 days

  1. 1
    Weeks 1 to 2
    CRM first. We run an Apollo trial, confirm your HubSpot contacts import cleanly, migrate them, and stand up your pipeline, so intake starts flowing in on its own and the manual entry stops.
  2. 2
    Weeks 2 to 4
    Quick wins. We get the newsletter sending properly, set up and train your team on the new system, and start building your first targeted lead lists.
  3. 3
    Month 2
    Outreach and SEO hit their stride. Sequences running, inboxes warm, on page work and the first blogs underway. Any add on you have chosen, like the website revamp, kicks off here.
  4. 4
    Ongoing
    A steady monthly rhythm. CRM managed, newsletter running, outreach live, site kept current, and one to two calls a month.

Work begins once the agreement is signed. Because you are a regulated, FDA cleared company, we keep our agreement and its liability protections in place before we go deeper into your systems.

06

How we work together

07

Tools and software

Software and hosting are billed directly to FetTech, not marked up through us. Apollo runs about $100 and up per month depending on how many seats you need, plus your website hosting. To keep costs down, a login can be shared, and two people can be signed in at once, so you may not need a seat for everyone. We will always recommend the plan that fits, including the smallest Apollo option if you only want the contact database at first.

08

Terms

Retainer$4,000 per month.
Included hoursUp to 20 hours each month. Hours do not roll over. Additional hours at $200 per hour, with your approval.
Minimum term3 months, then month to month with 30 days notice.
BillingMonthly, in advance. Net 7.
Add onsHandled separately from the retainer, each scoped in its own meeting before a final quote. Website revamp (one time flat fee) starts at $9,000. Timeline video (one time flat fee) starts at $5,000. Provider application (one time flat fee) priced after review. Social media management (optional monthly) priced to your goals. All optional.
Tools and hostingSoftware and hosting (Apollo, about $100 and up per month depending on seats, plus your website hosting) are billed directly to FetTech, not part of the retainer. A login can be shared to save on seats, with two people signed in at once.
Next stepsOnce you choose to move forward, we send a full scope of work and a contract covering everything here for your review and signature. Work begins after signing.
Quote valid30 days from the date of this proposal.

Let's get you ahead of the growth.

Let's get started

Reply to say you are in, and we will send a full scope of work and a contract covering everything here. Once it is signed, we get to work.